GIC East Africa

The Importance of Data Collection To Improve Business Intelligence

Blind marketing can result in a lack of data. You can’t just hope to get your message in front of the right people. A lot of businesses store customer information digitally, but they aren’t sure how to use that information for analysis. We can assist companies to get back on path with our expert advice.

Why is Data Collection so Important

When you collect customer information, you can build a database that could then be used to tailor future marketing initiatives. This information saves money, since it reduces the expense of having a system that is not efficient. Additionally, it provides insight into what these people collectively are.

Don’t waste your time or money on untargeted advertisements. Targeting your message can ensure that it only reaches those who are most likely to be interested, maximising the return on investment for every dollar you spend. Connect with prospects who are interested and get in touch with them rather than casting a wide net across a pool to find people whose interests may be similar to yours.

Digitally capturing data can result in a larger sample size and better accuracy than collecting data in person. It’s cheaper, quicker, eliminates bias and human error. You do not have to ask questions of people who might not want their answers recorded.

What’s in It For The Consumer?

A business that asks for an email address will not receive it from customers unless there is something in the email. Offering coupons and discounts can help make the case when you are clear on how the data will be used let’s say that I would like my data to be used on cloth diapers? Your tone should be professional and yet friendly. It is also possible to offer incentives like freebies or donations to charities.

The person giving the information must understand the consequences for their information when they provide it to you. For instance, if I were seeking contact information such as the email address and name but I didn’t intend to use them myself then simply stating “We won’t share or sell your info” would be enough of an answer since most readers want this type of communication from companies nowadays.

What should I collect?

Innovative Advertising developed a custom interactive guestbook kiosk specifically for the tourism and travel industry. This unique advertising tool was created to aid marketers in collecting visitor information, such name and email address. They can use them to create targeted marketing campaigns to increase tourist trips to your location.

How can you make the most of the information that’s been collected?

The information you gather about your audience will help you make better decisions in marketing. This data could be utilized to segment your group of customers and then send them relevant offers or content they might like. It will also help you save time and effort on unsuccessful campaigns.

You can upload your list on social media platforms to get more details about your customers and create custom audiences.

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